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What is the real cost of marketing?
Many businesses are held back by their appetite for avoiding the `expense` of marketing. To achieve success, those people need to reframe their thoughts...
Fix your KBB blog posts Part 2
Blog posts alone won’t skyrocket your SEO! Let me quickly tell you why… First, keywords – you need to target what your audience is searching for. But it doesn’t stop there. Backlinks are key. Other sites linking to yours build credibility. Don’t forget technical SEO – things like site speed and mobile-friendliness really matter. Also, use internal links to connect related content and boost ranking power. User experience – make sure your site’s fast and easy to use. Keep your content fresh, and update regularly for that extra edge. Finally, optimize your meta tags and work on building your site’s domain authority. So remember, blog posts are great, but without these other factors, they won’t do much for your SEO!
Contending with the biggest marketing challenge in the KBB world
Long consumer buying journeys are the toughest part of the marketing and sales process in the kitchen, bathroom and bedroom world. What can you do to tackle this?
Be a Marketer, Not a Doer 👍
The way you think about selling kitchens, bathrooms and home interiors can really define your success.
What do I mean by that?
When I was just starting my career in business I heard someone say that if you want to grow your business you have to think of yourself not as a doer of your thing, but a marketer of your thing.
So, for example, I don’t think of myself as a doer of done-for-you marketing but as a marketer of marketing services.
If you sell fully fitted kitchens, don’t think of yourself as a doer of the kitchens, think of yourself as a marketer of kitchens. Getting stuck in the day-to-day management of doing business is a surefire way to stand still and not achieve growth.
And if it’s just not possible to get out of the business to concentrate on marketing, sales and growth then outsource it!
We’ve been marketing kitchen, bathroom and home interior companies since 2018. We’ve learned that 90% of marketing channels are a waste of time. Here’s what you should focus on, in order of importance. Please note that none of these channels work when used in isolation – it’s a team effort.
1. A website that converts visitors into enquiries
2. SEO
3. Google Ads
4. Facebook & Instagram Ads
5. Capturing images & video of what you do
6. Retargeting website visitors with more ads
7. Multiple CTAs on your website
8. A brochure that people can download
9. Effectively following up your enquiries
10. A recommend a friend scheme
11. Email automation
12. New content
13. Planning applicant campaigns
The list goes on but that’s the important stuff.
Your Advantage Over Wren Kitchens
The news broke this week that Wren Kitchens laid off 1,000 of their staff and posted their lowest profits since 2017.
There seems to be a common consensus among the independent kitchen and bathroom industry that “it’s alright for Wren”, they’ve got deep pockets.
Whilst that’s mostly true, they are a hungry beast which needs to be fed!
You only need a slither of the enquiries they get every day to have the best year ever!
And here’s some even better news: You have all the same tools available to you as Wren to grow your business.
If you want to break the shackles of a tough economy and transform your leads, get your free KBB marketing strategy at flo-marketing.co.uk/strategy25
Fix your KBB blog posts ✍️
If you`re a kitchen or bathroom retailer writing blogs, great job. BUT...
