When it comes to social media, many kitchen, bedroom and bathroom companies tell us the same thing: they know it’s important, but keeping it consistent and strategic feels overwhelming. The truth is, success on social isn’t about posting the odd before-and-after or sharing whatever photos happen to be on your phone. It’s about building a long-term presence that attracts your dream customers early in their buying journey, and keeps you front of mind until they’re ready to choose you.
So, what can you do as a KBB business to set yourself up for success? Here are our top tips:
1. Define Your Audience Clearly
Your ideal customer isn’t “everyone.” They’re homeowners in your local area, likely doing research for months before committing. Be clear about who you’re talking to, what they value, and how your designs solve their problems.
Flo Tip: Write down a short profile of your perfect customer. Think about their lifestyle, what problems they’re trying to solve in their home, and why they would choose you. Keep this in mind every time you post.
2. Get Every Customer Connected
Every single person who walks into your showroom, downloads a brochure, or requests a quote should be following you on social media. That way, you stay on their radar long after the first interaction, giving you months of opportunities to inspire and nurture them.
Flo Tip 1: Train your team to encourage follows at every touchpoint. A simple line like “You’ll see loads of inspiration on our Instagram – shall I show you where to follow us?” can make a huge difference.
Flo Tip 2: Try adding dedicated “Follow Us” sections on your website and in your email campaigns. Clear, easy-to-spot links make it effortless for customers to connect with you online.
3. Track Meaningful Actions, Not Just Likes
The best measure of success isn’t how many likes you get, but how many people click through to your website and vice versa. That’s where social starts nurturing prospects into customers, without you having to constantly follow up prospects.
Flo Tip: Check your website analytics regularly. Keep an eye on how many visitors are coming from social media – this tells you if your posts are working harder than just looking good.
4. Share Inspiring, Consistent Content
It’s not enough to post once in a blue moon when you remember. The businesses that win on social are the ones consistently showing kitchens, bathrooms and bedrooms in ways that inspire. Moodboards, design trends, and customer journeys all build trust.
Flo Tip: Batch your content. Set aside some time each month to plan and schedule posts so you’re not relying on last-minute inspiration.
5. Showcase the Whole Journey
Don’t just show the finished room. Share the planning process, the design tweaks, the storage solutions, the client feedback. People love to see how you get from start to finish – it makes them imagine themselves in your process.
Flo Tip: Capture behind-the-scenes photos and videos during projects – even if they’re not “perfect.” These authentic glimpses are often the content your audience engages with most. You can capture content on a good quality iPhone or Android, it doesn’t have to be anything fancy.
6. Keep Nurturing, Don’t Hard Sell
Remember, your customer’s buying journey can take months. Social media is about staying visible and helpful throughout, so when the time comes, you are the business they remember.
Flo Tip: Mix up your content with inspiration, advice and soft reminders about your services. Think of it as planting seeds, not pushing for an instant sale.
The Bottom Line
Yes, you can do all of this yourself. But let’s be honest – running a KBB business already takes all your time and energy. Consistent planning, content creation and tracking results is where most businesses fall down.
That’s where Flo Social comes in. We handle the strategy, the content and the numbers, so your social media actually supports your sales process – without you having to think about it.
For more info on how we can help your business, feel free to to email us at social@flo-marketing.co.uk.