Today’s video doesn’t beat around the bush.
In it, I’ll tell you what most ‘marketers’ won’t – that most things you hear about marketing your KBB business are actually b*ll*cks.
Have a watch below…
In years gone by, retailers would plough marketing budget into local glossy magazines in the hope of increasing footfall in their showrooms. Some retailers are still doing it today.
The unfortunate truth is that the world has moved on in the last few years, but we speak to so many people who are still spending large sums of money on print advertising, often without any idea if it actually works.
Now, there isn’t a ‘yes or no’ answer to this question – each advert and advertising channel should be judged on the results it generates. However, the most worrying thing is that most KBB retailers who invest in print advertising have no idea if the huge sums of money are justified because of inferior (or non-existent) tracking!
In this video, I’m going to explain a quick method of understanding how effective your different pieces of marketing really are. Enjoy!
These days every KBB business has a website, but many don’t regard it as their most powerful tool to increase enquiries and sales.
Here’s a fact: In 2021, over 95% of people will visit your website before your showroom.
There are virtually no exceptions to that rule, and it’s the same for each and every retailer in the land.
The primary job of your website is to generate leads. So how do you know if your website is doing its job? Does it convert browsers into enquiries? Is it acting as a complete turn off? Or is it attracting high-quality prospects to the showroom?
In today’s video, I’m going to explain how you can quickly find out if your website works (or not).